Optimizing AdWords Display Campaigns for Website Engagement
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
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Hello world! The brand spanking new Bloom website is live
We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.
Two charming new ad extensions you’ll want to meet
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
Facebook betas dynamic product ads for local retailers
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
