3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
Tag Archive: audience targeting
Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
