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Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners.
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…
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