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It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
The YouTube community has been abuzz with a lot of the top creators getting their videos delisted for monetization and…
The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be…
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