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Last month, I made it to the International Startup Festival — got to hang out with our clients, attend inspiring conferences, give out a few PPC and digital marketing tips and meet the new players of the MTL Startup ecosystem.
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
Part 3/3 — Landing Pages ABT. Always. Be. Testing. You’re all happy about that great landing page you’ve built. All…
Part 2/3 — Landing Pages The heart & soul of your AdWords campaign. Now that you get how important making…
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
Part 1/3 — Landing Pages Let me start by telling you a story about Bob. Today, Bob is looking for…
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
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