Today, we also start with a conference from a Google official. This time, Nathan Johns, search quality analyst at Google. Aujourd’hui on commence la journée avec une autre conférence d’un officiel de Google, cette fois-ci Nathan Johns, quality analyst at Google. Nothing revolutionnary but a great refresher in terms of technical knowledge.
https://codelabs.developers.google.com/
The day then continues on with a series of conferences on content marketing, psychology and how to find the right talent. It’s the first time in 4 years that I attend conferences with topics that aren’t related directly to production work, a good refresher!
The session given by Matt Cullen and Peter Leshaw gave me a LOT of ideas, most of them geared towards improving and refining our job postings as well as smoothing out our recruitment process. I’ll list the Tweets, then make a quick recap.
SEO if often considered as the “black sheep” of the marketing stack. Why so? Well, we always have something to say regardless if it involves search engines or not. Matt Cullen (and what I’ve tweeted above) describes very well the reality of an SEO specialist. We often have to wear multiple hats and sometimes other marketing specialists may feel we’re overstepping on their projects.
And finally, the cherry on top, the peak excitement level of the week has been reserved to the US Search Awards. I’ve always compared this event to the “SEO Oscars” since it’s a night of celebration. Again this year, I had the honor to be at the OnCrawl table. They were nominated in 4 categories and…
And another surprise tonight, even despite the fact I’ve been rambling about this for the past week to other colleagues. It seemed completely out of reach until the first few minutes of the US Search Awards ceremony and, well, this Tweet demonstrates my reaction.
You’ve missed what happened on Day 2? Read it here. Or, learn more on Day 4’s conference here.
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ABOUT THE AUTHOR
Pascal Côté
SEO Director @ Bloom
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