Interview: What Changed in PPC Over the Last 8 Years
At Bloom, we love a good employee success story, like seeing young team members start out as interns and climb…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
Two engines are better than one: why you shouldn’t ignore Bing for paid search
It’s happened to all of us. You’re in the middle of building a digital advertising plan and someone asks: “what about Bing?” Indeed, with a lower cost per click and different user demographics, Bing may well be the ace up your sleeve.
How To Spot Creative Fatigue With Your Facebook & Instagram Ads
Yes, creative fatigue or – creative burnout – is a real issue! It is probably affecting millions of advertisers every…
Tips and tricks for writing high-clickthrough-rate Google Ads copy
Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.
Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
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