Digital Marketing | Bloom

Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool

Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…

As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…

In the vast digital landscape, where information overload is the norm, trust and credibility are more important than ever. That’s…

Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…

Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…

Using Google the way we used to is gradually becoming a thing of the past, experts are noticing. “Almost 40…

As a marketer, understanding your consumer base is crucial for creating successful marketing campaigns. You may be wondering what kind…