Digital Marketing

Digital Marketing / February 20, 2008

Improving Google AdWords Quality Scores With Landing Pages

In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords…

Digital Marketing / March 13, 2008

Why Google Cares About Your Landing Page Load Times and Why You as an Adwords Advertiser Should Too!

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Learn more...

Digital Marketing / May 09, 2008

Highrise Makes for a Better Search Marketer

By Xurxo Vidal

We're always looking to find tools that help us do stuff quicker, better and more efficiently. One of those tools is Highrise by 37Signals - a web based CRM/Contact Manager.

Digital Marketing / November 11, 2008

5 Questions for Étienne Garbugli – Web Usability Expert at Kotsego

By Xurxo Vidal

This week I had the pleasure of interviewing Étienne Garbugli owner of Kotsego, a user-centered web design agency specializing in web usability design and testing, landing page optimizations and heuristic evaluations.

Digital Marketing / November 24, 2008

Q & A with Charlotte Riley at A.C. Riley Communications

By Martin Perron

We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.

Digital Marketing / January 26, 2009

New LinkedIn Group for PPC Pros in Canada

By Xurxo Vidal

In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.