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48 Ideas To Spice Up Your Holiday Content Calendar On Social Media


Holidays 2022 / September 13, 2022

Social Media is key to helping consumers discover your products during the holiday season. As the holiday shopping season gets underway, platforms like Instagram and TikTok are particularly helpful for inspiring consumers to make purchases.

That said, there is an increased amount of content being shared on social media during November and December as brands are competing for consumers’ attention. Standing out during this crucial time for ecommerce brands is key. To increase your chances of being seen, increase your frequency of posting and leverage different social media placements and platforms. From Stories or Instagram to short videos on TikTok, the more ground you cover, the better results you’re going to get. 

As social media managers ourselves, we understand the challenges of coming up with ideas to fill in a content calendar.

So, let’s brainstorm content ideas together!

Get in the Holiday Spirit with These 48 Social Media Post Ideas

1. Share Hacks and DIY around Gift Wrapping, Decorating or Hosting 

2. Design Gift Guide(s) for Different Personas

3. Make a Year in Review

4. Share Holiday-Themed Memes

5. Host a (or many) Giveaway(s)

6. Create an Advent Calendar

7. Send Warm Wishes to Your Followers

8. Host an “Ask Me Anything” series

9. Support a Charity on #GivingTuesday

10. Share your 2023 Resolutions and Goals

11. Provide Reviews And Testimonials From Clients

12. Share your Proudest Accomplishment of 2022

13. Reshare Top User Generated Content You’ve Been Tagged In

14. Hop On Vlogmas And Share More Company Culture Content

15. Share An Update On Your Previously Set Sustainability Goals

16. Provide An Update On Previously Set Diversity And Inclusion Goals

17. Celebrate Hanukkah

18. Promote A Special Discount For Your Social Media Followers During Shopping Season

19. Create a Short Video of Your Company’s Holiday Party

20. Share Your Best-Sellers of 2022

21. Hop on the Spotify Wrapped Trend

22. Create Content Incorporating the Pantone Color of 2023

23. Promote Gift Cards for Last-Minute Shoppers

24. Host an Instagram Live 

25. Celebrate World Kindness Day on November 13th 

26. Send a Virtual Holiday Card to your Followers

27. Share Behind The Scene of Your Holiday Campaign Shoot 

28. Ask an Employee to Share Their Top Picks of the Season 

29. Give Stocking Stuffers Ideas

30. Have Your Followers Pick Between Different Items 

31. Share Holiday-Themed Activities Ideas

32. Support a Small Business on #SmallBusinessSaturday on November 26

33. Remind Your Followers Base of Shipping Deadlines

34. Ask Your Followers About Their Holiday Plans

35. Publish Content Around Travelling Back Home for The Holidays

36. Mention to Winter Solstice, AKA the Shortest Day of the Year

37. Ask Your Team to Vote for An Employee of The Year and Celebrate Them 

38. Share an Inspirational Quote About the New Year 

39. Share 12 Pieces of Educational Content during the 12 Days of Christmas

40. Hype Up your Black Friday and Cyber Monday Sales

41. Ask Your Followers What They Would Like to See From You in 2022

42. Announce Product Restock or Items That Are Expected to Go Out of Stock

43. Show What The In-Store Shopping Experience Looks Like

44. Promote Buy Online Pick Up in Store if Applicable

45. Show and Tag Your Product for Easy Shopping 

46. Say What You Are Thankful For This Year

47. Inspire Users to Treat Themselves After Christmas

48. Play Holiday Games with Your Audience (Bingo, World Scramble, etc.

‘Tis The Season to Get Creative on Social Media

There you have it!

48 ideas to spice up your content calendar this November and December.

But, hey, remember, although planning content in advance makes any social media manager’s life easier, leave room for some “on the moment” content. Don’t forget to hop on trends quickly as they unfold this Holiday Season.  

The best way to stay in the know is to scroll through inspiring business’ and creators’ feeds on Instagram and TikTok, but you can also check out Google Trends or Snapchat Trends for additional inspo! 

If you need additional help to create a memorable social media content calendar for your brand, contact us here!

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Marie-Joëlle Turgeon

Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.

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