Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
Tag Archive: Google AdWords
Tips and tricks for writing high-clickthrough-rate Google Ads copy
Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
Go deeper: Build an AdWords Dynamic Remarketing Campaign
Your AdWords campaigns are doing well, but something is missing… You want to pull prospects in a little deeper. You…
Coming soon to an account near you: the shiny new AdWords interface
Just like signs of spring, we’ve heard peeps and seen early signs of the rumoured new AdWords interface. Small business advertisers here and there are getting trial access to the Alpha prototype. Find out what they see...
Optimizing AdWords Display Campaigns for Website Engagement
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
AdWords Editor 7.0 Update – Find First Page Bid Estimates & Quality Score Problems Quickly
Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.
