Category: Google AdWords

Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns

by Xurxo Vidal

Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns. You probably also know that you can no longer target mobile devices, tablets and desktop/laptop computers individually in separate campaigns. Nor can you target specific mobile and tablet operating systems, device models or specific mobile carriers.

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