Category: Google AdWords

Make the most of expanded text ads

by Martin Perron

Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads. Continue Reading  →

We are a Premier Google Partner

by Martin Perron

There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners. Continue Reading  →

How Not To Go Over Budget in AdWords Ever Again

by Sam Lalonde

Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend, the client may be at risk of leaving. Also, you’re probably not doing your job effectively if you’re consistently under spending budget but that’s a subject for another article. Continue Reading  →

Google AdWords and YouTube Video Ads – Unified at Last

by Andrew Alkhouri

Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on YouTube, those campaigns were essentially segregated from the rest of AdWords. Video campaigns had to be managed from a separate section within AdWords, which made what should have been simple reports and optimizations into a cumbersome ordeal. Continue Reading  →

Bloom Wins 2015 Google All Stars Competition

by Xurxo Vidal

California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands of agencies that participated in the Google Partners All Star Competition. Google holds these annual competitions to reward agencies, who through outstanding work, are able to acquire, grow and retain new AdWords business. Continue Reading  →

AdWords For Appliance Repair Success

by Xurxo Vidal

After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain a little experience under our tool belt in the space (pun intended). In this post, I’ll share with you, some of the best practices for building PPC campaigns that we’ve developed to help our appliance repair clients gain a competitive edge in their markets. Continue Reading  →