Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on YouTube, those campaigns were essentially segregated from the rest of AdWords. Video campaigns had to be managed from a separate section within AdWords, which made what should have been simple reports and optimizations into a cumbersome ordeal. Continue Reading →
California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands of agencies that participated in the Google Partners All Star Competition. Google holds these annual competitions to reward agencies, who through outstanding work, are able to acquire, grow and retain new AdWords business. Continue Reading →
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen! Continue Reading →
Part 3/3 — Landing PagesABT. Always. Be. Testing. You’re all happy about that great landing page you’ve built. All the essentials are there. Your conversions have skyrocketed. Great!
You’re not planning on just leaving it in God’s hands now, are you? Continue Reading →
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain a little experience under our tool belt in the space (pun intended).
In this post, I’ll share with you, some of the best practices for building PPC campaigns that we’ve developed to help our appliance repair clients gain a competitive edge in their markets. Continue Reading →
Part 1/3 — Landing PagesLet me start by telling you a story about Bob. Today, Bob is looking for a new phone. He heads to the nearest mall in hopes of finding the perfect device for his needs.
Walking through the mall, he passes a bunch of mobile phone stores, one of which a savvy salesperson tells him about this great promotion on a Samsung phone. Continue Reading →
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click. Continue Reading →
Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns. You probably also know that you can no longer target mobile devices, tablets and desktop/laptop computers individually in separate campaigns. Nor can you target specific mobile and tablet operating systems, device models or specific mobile carriers. Continue Reading →