Category: Google AdWords
Google Adds Search Funnel Metrics in AdWords Interface
by Jeff Johnson
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
Continue Reading →Google AdWords Enhanced Campaigns – The Latest Update
by Jeff Johnson
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated version of AdWords campaigns that amalgamate search campaigns split by device into one campaign that is in theory easier to manage.
Continue Reading →Get Started with Google AdWords Labels
by Jeff Johnson
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
Continue Reading →Get Started with Google Adwords Campaign Experiments – Part 2
by Jeff Johnson
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
Continue Reading →Get Started with Google Adwords Campaign Experiments – Part 1
by Jeff Johnson
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that you may be bidding either too much or too little but could never prove it without fully committing to your hunch.
Continue Reading →Google’s Top 20 Most Expensive Keywords
by Martin Perron
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
Continue Reading →AdWords Search Funnels Coming to a Campaign Near You!
by Xurxo Vidal
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
Continue Reading →How Your Quality Score Impacts Your Ad Positions on Google AdWords
by Xurxo Vidal
Find out how your quality score in Google AdWords helps determine what position your ad will appear in.
Continue Reading →Supersize Your CTR and Quality Score on Brand New PPC Campaigns
by Xurxo Vidal
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Continue Reading →Make Sure Your Ads Are Still Running with Adwords’ Disapproved Ads Tool
by Xurxo Vidal
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords – the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
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