The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be easier than ever.
First of all, Google is giving more and more retailers access to store visits tracking within AdWords as well as integrating the platform directly with Salesforce. Continue Reading →
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads. Continue Reading →
There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners. Continue Reading →
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend, the client may be at risk of leaving. Also, you’re probably not doing your job effectively if you’re consistently under spending budget but that’s a subject for another article. Continue Reading →
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on YouTube, those campaigns were essentially segregated from the rest of AdWords. Video campaigns had to be managed from a separate section within AdWords, which made what should have been simple reports and optimizations into a cumbersome ordeal. Continue Reading →
California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands of agencies that participated in the Google Partners All Star Competition. Google holds these annual competitions to reward agencies, who through outstanding work, are able to acquire, grow and retain new AdWords business. Continue Reading →
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen! Continue Reading →
Part 3/3 — Landing PagesABT. Always. Be. Testing.
You’re all happy about that great landing page you’ve built. All the essentials are there. Your conversions have skyrocketed. Great!
You’re not planning on just leaving it in God’s hands now, are you? Continue Reading →
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain a little experience under our tool belt in the space (pun intended).
In this post, I’ll share with you, some of the best practices for building PPC campaigns that we’ve developed to help our appliance repair clients gain a competitive edge in their markets. Continue Reading →