Case Study
NUDA Partners with Bloom to Build Affiliate Program
Meet NUDA
NUDA is a Canadian-based business founded in 2017 by Mahay and Genevieve, two passionate entrepreneurs who wanted to provide a safe alternative to sun exposure by offering sunless tanning and skincare products that provide a natural, safe and healthy-looking tan all year round.
Their vision was to create a luxurious and prestigious experience with products that are not only self-tanners, but were also good for the skin.
The Challenge
NUDA wanted to grow their online sales and sought Bloom to create and grow their affiliate program. Affiliate marketing is a very cost-effective marketing strategy that refers to publishers earning commission by promoting a product using an affiliate link. NUDA’s primary target was Canada but they also wanted to expand in the US.
The Solution
To address the challenge at hand, Bloom implemented several affiliate marketing strategies including:
- Focused on building the program, researching their competitors to have structured favourable offers and recruiting publishers, in the first few weeks.
- Started the recruitment process in Canada, then we moved on to American affiliates.
- Leveraged our existing partnerships to launch programs quickly and negotiate favourable rates.
- Tested various types of promotions to see which resonated with their audience.
- Continuously recruited and tested new publishers to join the program.
As a result, the account grew to 5 figures within the first quarter.
- Affiliate program became a significant source of revenue and allowed for NUDA to build strong relationships with its partners and gain more exposure in Canada and the US.
- Testing out affiliate partners ahead of Q4 allowed for better optimization and security tactics during the busiest season.
- NUDA’s affiliate program has contributed to the company’s ability to provide a safe and luxurious alternative to sun exposure, and the business continues to thrive.
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