Strøm Nordic Spa offers relaxing facilities in nature, but just minutes from urban centers. Founded in 2009, Strøm now has 4 locations across the Quebec Province and the company continues to grow. The company’s website acts as a content hub and an online store where they sell bathing suits, accessories, beauty treatments, and access to their facilities.
The stakes are high for spas and getaways experiences during the holiday shopping season. Spa gift cards or packages are found under a lot of Christmas trees, but the competition is extremely fierce. Strøm needed a strong online presence during Black Friday, Cyber Monday, and the whole month of December to drive potential customers to its website and convert them into valuable clients.
Solution: Multi-Channel Presence and Frequent Optimizations
We used a combination of marketing channels such as Google Search Ads, Google Display Ads, Social Ads on Facebook and Instagram, and Audio Ads to showcase Strøm’s enticing offers and to drive our target audience down the funnel.
- Hourly budget increase and optimizations during the Holidays busiest days
- Maximize impression share with frequent bid adjustments
- Use prospecting Google Display Ads before and during Black Friday in order to increase remarketing audience size
- Bring back engaged users and past website visitors with remarketing display ads
- Advertise on YouTube and Spotify to amplify our marketing efforts on other platforms
- Use creative Facebook ad formats such as slideshows, single image square, videos, instant experience
- Test different audiences on Facebook such as lookalike audiences and broad audiences based on demographics
- Reallocate marketing budget to the most performing platforms
The result: Online Revenue Increased by68%
Year-Over-Year (YoY) During the 2019 Holiday Season.
- 168% increase in Google Ads revenue YoY
- 36% decrease in cost per conversion on Google Ads YoY
- 162% increase in sales on Facebook Ads YoY
- 227% increase in ROAS on Facebook Ads YoY
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