Case Study


They shined online: ROAS increased by 114%

Introducing JENNY BIRD

JENNY BIRD is a Toronto based fashion jewelry brand geared towards contemporary women looking for modern and design-led pieces. The company has steered, in less than 10 years, an impressive growth all over the world: the brand is now sold in more than 500 retailers. Their e-commerce store also helped to build their notoriety among the fashion set. And, just like Bloom, JENNY BIRD made the 2018 Growth 500 ranking of Canada’s Fastest-Growing Companies.

Challenge

AdWords Shopping campaign had never worked for JENNY BIRD in the past but they wanted to expand their reach beyond current channels. We needed to…

  • Identify why past Shopping Ads campaign were inefficient and brought-in poor conversions
  • Generate sales from Shopping Ads so JENNY BIRD could increase their competitive edge.
  • Develop an aggressive bidding strategy geared toward conversion to guarantee a significant return on investment.

Solution

A proven rigorous methodology

Here’s what we did:
  • Strategically restructured existing AdWords shopping campaigns
  • Reviewed historical performance to find a more optimal bidding strategy
  • Mine search query data to show up on relevant searches only
  • Frequent optimizations and tweaking to Shopping Ads as we learned more about the products and the market




By applying Bloom’s shopping methodology we were able to drive immediate results. Perfected along the way, this methodology includes creative collaboration between the brand and our digital experts, better segmentation of shopping campaigns, smarter bidding strategies, clear and detailed objectives, constant monitoring and test and optimization on a regular basis.






The result: ROAS increased
114%

In only 4 months, JENNY BIRD saw compelling results

  • Online revenue increased by 65%
  • Advertising cost decreased by 23%
  • Clickthrough Rate increased by 122%

Astrid Henninger

Director Brand Marketing

“Bloom helped us to identify the best tactics to both expand our reach and improve our ROI from our digital advertising dollars. Their experience with a large roster of fashion brands helped to identify industry proven tactics that could be applied to us and quickly provide a return on investment.”


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We generated:

621%

increase in ecommerce revenue

41%

increase in conversion rate; ad views goal reached in less than a week.

142%

increase in the monthly volume of signups from AdWords & Facebook Ads

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