Case Study

The Future of Online Shopping; Live Streams, Instant Buying, and the 1-1 Brand Experience

Meet Jenny Bird

Jewelry designer Jenny Bird founded her eponymous line in 2008. With an intuitive sense for memorable and bold pieces, it’s no surprise the statement-making line is a cult fave with both fashion influencers and celebrities alike. Bird’s formidable business success, creative ingenuity, and desire for ‘the new’ drives collection after collection.


With the rise of COVID-19 and social distancing, the brand looked at new and creative ways in engaging with their audience. Jenny Bird turned to Livescale, an innovative live shopping platform.

  • Jenny Bird wanted to be first to market with this new technology – bringing the shopping experience to the intimacy of your own, a 1-to-1 with the designer herself.
  • The jewelry brand was looking to drive excitement around their new products, increase sales and increase average order value.

Solution: Live Shopping with Livescale

Livescale is the future of online shopping. The Live Shopping platform allows for brands and creators to connect directly with their online customers, bringing the shopping experience right to their screens with interactive and intimate Lives. What better way to shop than with the brand creator themselves?

Livescale offers the unique opportunity to digitize the in-store experiences with streaming shopping events, while shortening the sales funnel to 2 clicks!

The live shopping experience was a real success.

Jenny Bird was the first to market with the new shopping technology and experience.

  • Over 400 viewers unique tuned into the livestream
  • Sold out of key pieces/bundles created especially for the event
  • Total revenue of +$20k in under 60 minutes

How can we make your business bloom?