How Not To Go Over Budget in AdWords Ever Again
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…
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Why we should all be celebrating Adwords’ device bidding upgrade
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
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Give your Headlines some Love with these 4 Test Ideas
When it comes to testing your PPC ads, it’s not unusual to see this task fall to the bottom of…
Google AdWords and YouTube Video Ads – Unified at Last
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on…
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Bloom Wins 2015 Google All Stars Competition
California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands…
7 Tips to Measure Your Lead Gen Campaign, Properly
You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but…
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