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Ok, so you’ve adapted your site to render well on a mobile device. That’s a good start. There are a myriad of other tweaks and optimizations that still await you to get the mobile love you deserve from Google and your smartphone wielding users. Read on for the second in our series on mobile SEO.
While it’s true that a lot of copywriters do content marketing, not all content marketing is copywriting. Confused? We’re here to explain the broader discipline of content marketing, and why copywriting is just one part of the bigger, more complex content marketing mix.
SEO is changing. Today there are hundreds of ranking factors that decide which pages will rise to the top. Many of these factors help engines prioritize content that humans actually like. With this in mind, here are our SEO copywriting best practices for 2018.
If you are a company without an SEO strategy, we can explain this practice. Whether you work with an SEO specialist or an agency specializing in web marketing, you will benefit by enhancing your search engine presence.
With Google’s announcement that their index is favoring mobile first, companies must absolutely optimize their websites for mobile, or risk being left behind. Welcome to the first in our series on mobile website SEO.
People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.
Rolling out Google Shopping ads can bring some uniquely frustrating challenges. Read our tips for troubleshooting the four hurdles ecommerce campaign managers encounter with their first Product Listing Ads.
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