DV360 vs Google Ads: Which Platform is Right for Your Marketing Strategy?
When it comes to running digital ad campaigns, Google Ads is often the first name that comes to mind. But…
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The Best Digital Marketing Newsletters
Your inbox deserves better—and so do your ideas. Keeping up with marketing trends, platform updates, and standout strategies can feel…
Media Consumption: Gen Z vs Millennials
Understanding the Differences And What It Means for Brands Media habits are constantly evolving, but generational differences remain one of…
A Deep Dive into Google’s Demand Gen Campaigns
Google recently launched Demand Gen campaigns, a new format aimed at driving interest, consideration, and action across its most visually…
The Power of Google and YouTube in the Shopping Journey
I’m always fascinated by how consumer behaviour evolves. And through the chaos, one thing remains constant: people want convenience, relevance,…
How Many Marketing Emails is Too Many
Email marketing is a powerful tool, but when does it become too much? Striking the right balance between staying top-of-mind…
10 Questions to Ask Your Marketing Agency
Picking a marketing agency is kind of a big deal. The right agency can help you grow, but the wrong…
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