Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
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GA4-what? What’s happening on July 1st.
As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…
Enhancing Your SEO with E.E.A.T: Experience, Expertise, Authoritativeness, and Trustworthiness
In the vast digital landscape, where information overload is the norm, trust and credibility are more important than ever. That’s…
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Is Keyword Research for Search Ads a Dying Art?
With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…
Finding The Sweet Spot: What Is a Good Ad Frequency?
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
The Future of Search
Using Google the way we used to is gradually becoming a thing of the past, experts are noticing. “Almost 40…
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