Bloom’s
Awesome Authors

We’re fortunate to have awesome authors writing on out blog.
They’re based all over the world, from Montreal to LA to London.
Let’s take a minute to introduce them.

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Marie-Joëlle Turgeon

Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.

177 ARTICLES


Jeff Johnson

Vice-President of Paid Media @ Bloom

49 ARTICLES


Xurxo Vidal

COO @ Bloom

47 ARTICLES


Martin Perron

CEO @ Bloom

35 ARTICLES


Gael Cottet

Gael is the Marketing Analytics Director at Bloom.

28 ARTICLES


Pascal Côté

SEO Director @ Bloom

23 ARTICLES


Rob Elbaz

23 ARTICLES


Dahlia Matz

21 ARTICLES


Lola Lam Quang

Lola is Marketing Manager at Bloom. In charge of coordinating all of Bloom's internal marketing projects and producing content for multiple channels.

16 ARTICLES


Alexandrine Pigeon

Alexandrine is the Paid Media Director at Bloom.

16 ARTICLES


Franz Fontaine

Franz has over 20 years of media experience. He is an expert in brand positioning, media planning in both digital and traditional media, and multi-channel strategy development.

15 ARTICLES


Doriane Nasarre

Digital Strategist @ Bloom

15 ARTICLES


Mike Walton

14 ARTICLES


Olivia Taddio

Olivia is the Strategy Director at Bloom. She oversees the strategy team as well as the email marketing department.

14 ARTICLES


Caroline Ventézou

Caroline Ventézou is a highly experienced SEO Director at Bloom, with nearly a decade of expertise in the field. Her drive to stay ahead of the curve in the ever-evolving field of SEO has helped her remain at the forefront of her industry.

14 ARTICLES


Sam Lalonde

11 ARTICLES


Neave Allen

10 ARTICLES


Alexandra Buonanno

10 ARTICLES


Meena Manhas

Meena is the Affiliate Lead at Bloom.

9 ARTICLES


Jay Arsenault

SEO Analyst @ Bloom

9 ARTICLES


Dimitri Lemieux

Dimitri is an SEO Specialist at Bloom. He is passionate about digital strategy, data-driven optimization, and helping brands grow their online visibility through thoughtful and sustainable SEO practices.

8 ARTICLES


Claire Robert

8 ARTICLES


Audrey-Maude Latvaitis

Audrey-Maude is email marketing supervisor at Bloom.

8 ARTICLES


Célia Delourme

Célia is Bloom’s Senior SEO Specialist. She helps brands grow online by making their content easy to find on search engines. With a mix of strategy, data, and creativity, she ensures websites get the visibility they deserve.

6 ARTICLES


Phil Pakenham

6 ARTICLES


Ariane Therrien

Ariane is the Director of social media and Influencer marketing at Bloom. She oversees all our projects in social media management as well as influencer marketing.

6 ARTICLES


Keith Holland

6 ARTICLES


Alexandre Maupu

SEO Analyst @ Bloom

6 ARTICLES


Élodie Dubrulle

Account Manager @ Bloom

5 ARTICLES


Gabrielle Picard

Gabrielle is Marketing Specialist at Bloom. She is responsible for coordinating all of Bloom’s internal marketing projects and creating content for multiple channels.

5 ARTICLES


Angelica Mateus Saenz

4 ARTICLES


pavel.okulov

3 ARTICLES


fabrice.renucci

3 ARTICLES


Sarah Geoffrion

Social Ads Manager @ Bloom

3 ARTICLES


Marjorie Bessette

3 ARTICLES


Marie Lamonde

With an ever-growing love of writing and marketing, Marie proudly wears her title of Content Marketing Specialist at DashThis, sharing her expertise with her fellow marketers.

2 ARTICLES


Yoana Pehlyova

2 ARTICLES


Minyel Sao

SEO Analyst @ Bloom

2 ARTICLES


Lana Emilia Bober

Lana is our Community & Influencer Marketing Manager, passionate about building strong relationships between brands and their audiences.

2 ARTICLES


Pierre-Olivier Boulé

2 ARTICLES


Jessica De Wilde

2 ARTICLES


Sharmaine

2 ARTICLES


Hasna El Anes

Hasna is an SEO Specialist at Bloom.

2 ARTICLES


Gina Lee

Gina is one of Bloom's expert email marketing specialists, responsible for crafting tailored email marketing strategies for clients. She develops comprehensive email flows and continuously monitors and optimizes them to ensure peak performance and engagement.

2 ARTICLES


Frederic Harnois

Social Lead @ Bloom

2 ARTICLES


Franck Baldacchino

2 ARTICLES


Etienne Paradis

2 ARTICLES


Simon Girardin

2 ARTICLES


Bloom

2 ARTICLES


Astou Diakité

Astou is one of Bloom's Email Marketing Specialists. She efficiently manages email marketing campaigns and optimizes them to ensure her clients' success.

2 ARTICLES


StackAdapt

2 ARTICLES


Amanda Chin

Amanda is an Affiliate Specialist at Bloom. She is passionate about performance-driven marketing, building strong partnerships, and helping brands grow through strategic and scalable affiliate programs.

2 ARTICLES


josh.kerr

1 ARTICLE


noran.elshinnawy.wolfson

1 ARTICLE


Andrew Alkhouri

Analyst

1 ARTICLE


antoine.paulet

1 ARTICLE


Danny Levine

Ex-Account Manager @ Bloom

1 ARTICLE


Kelon Jones

1 ARTICLE


Jérémy Blackburn

SEO Analyst @ Bloom

1 ARTICLE


Jonathan Lobasso

1 ARTICLE

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published in Digital Marketing. May 04, 2026

Best Affiliate Marketing Strategies (With Examples!)

Affiliate marketing

Affiliate marketing is everywhere. Many brands you know use some form of affiliate strategy in their marketing mix, and it has become a vital part of digital marketing. Affiliate marketing stands out because it’s performance-driven, scalable, and adaptable across the entire customer journey. Here’s how your brand can use affiliate marketing more strategically to drive…