Bloom, a digital marketing agency based in Montréal and Toronto, has hired Franz Fontaine as Vice President Strategy to help support growth and innovation.
Franz has over 20 years of experience in multichannel strategic planning, brand positioning, data intelligence, performance marketing, and product development. He previously held strategic positions at media companies, such as Québecor, V Media (Bell Media), and more recently Cogeco Media. Over the years, he also played a central role in the business development of several digital agencies.
Throughout his career, he has worked with major brands such as L’Oréal, Rôtisserie St-Hubert, Air Transat, Dynamite Group, Lightspeed and Cavalia.
As part of his new role, Franz will provide additional strategic support to Bloom’s clients to help them grow online. His deep understanding of digital strategy and extensive knowledge of media platforms complements Bloom’s existing expertise perfectly.
“I’ve been following Franz’s career for several years, and I’m very excited to welcome him into our ranks. Franz has impressive technical knowledge, solid strategic planning abilities, and an excellent understanding of the business landscape. His expertise will be leveraged to discover new opportunities and establish 360 marketing strategies for both our clients and the agency.” says Martin Perron, CEO and co-founder of Bloom.
“I’m thrilled to join Bloom, an agency where ROI guides every action and agility and transparency are the foundation of success. Combining the expertise of 50 digital marketing professionals with a visionary management team will allow us to expand our reach and provide digital marketing solutions at every step of the consumer journey to engage and convert when it matters most.” explains Franz Fontaine.
Bloom is a digital marketing agency that specializes in Paid Search, Display, Social Ads, SEO, and Digital Strategy. Since 2007, Bloom has been building, managing and optimizing digital campaigns, driving growth and creating value for a growing roster of top-tier clients through proven digital tactics and innovative solutions. Bloom is a highly specialized team of 50 digital natives working out of trendy Montreal and bustling Toronto. Bloom was selected as one of Canada’s best workplaces by Great Place to Work and ranked on the Growth List four years in a row.
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ABOUT THE AUTHOR
Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.