The digital agency Bloom and the customer data platform Eulerian officially launched their strategic partnership. Antoine Paulet, Meena Mahas and Doriane Nasarre, three digital experts at Bloom, are now certified on Eulerian’s technologies. The certification officially attests to their in-depth knowledge of the analysis and optimization solution.
Created in 2002, and with nearly 100 employees in Canada, France, Spain and Italy, Eulerian is a leader in time analysis and optimization of digital marketing operations. The company defines itself as a data marketing optimization platform, based on robust data collection bringing together: Analytics, Attribution and DMP. The Eulerian platform allows any advertiser to unify their customer journey while precisely identifying the interactions between their users and their brand.
The consumer buying process is becoming more complex
In recent years, the customer journey has become more complex. Online platforms multiply the points of contact between a brand and its potential customers (ex: search engines, social media, mobile application, chat, websites, email, SMS, etc). Not to mention offline contact points such as in-store visits. Connecting all these points of contact can be very difficult for companies. But, the ones who can achieve this complex task will benefit from a vast competitive advantage and valuable insights into their customers’ behaviors.
Now, many companies are looking to determine the impact of each of the platforms used in their marketing strategy. Google Analytics, the free data analysis platform used by most companies, does not provide the level of accuracy now required by large retail businesses.
The Eulerian platform is a great alternative to the complex and expensive tools currently available on the market. Mike Walton, Bloom’s Director of Growth, mentions: “We see a growing interest among our customers in all aspects of attribution models. Eulerian’s technologies give us access to a multitude of information to better understand the impact of our different campaigns, at a very competitive price.”
For more than 12 years, Bloom has managed and optimized the digital campaigns of many local and national companies. The agency is always looking for new and innovative ideas to accelerate the performance of its campaigns. Meena Mahas, Paid Media Specialist at Bloom explains: “A better understanding of the customer’s purchasing process allows us to be more strategic in our marketing initiatives and to better distribute the available budget. This ultimately leads to a better return on investment.”
Akim Bellour, CEO at Eulerian Inc, adds: “We see in Bloom the ideal partner to combine expert services and technology, thanks to their performance-focused culture. Advertisers are looking for more precision in media performance. They also want to test new marketing channels to optimize their CAC. It is this value proposition that will be spearheaded by our partnership. »
With this partnership, Bloom will be able to implement and effectively use Eulerian’s data management platform on their clients’ accounts who are looking for an in-detail view of their customers’ journey.
About Bloom
Bloom is a digital marketing agency that specializes in Paid Search, Display, Social Ads, SEO and Digital Strategy. Since 2007, Bloom has been building, managing and optimizing digital campaigns, driving growth and creating value to a growing roster of top-tier clients through proven digital tactics and innovative solutions. Bloom was selected as one of Canada’s best places to work by Great Place to Work and is a Premier Google Partner. For more information, visit www.makeitbloom.com.
About Eulerian
Created in 2002, and with nearly 100 employees in Canada and France, Spain and Italy, Eulerian Inc. allows companies and organizations, by analyzing their data, to adjust as finely as possible their marketing campaigns in order to reach their target audiences and maximize their growth. The company supports more than 150 customers in 35 countries and has become a key player thanks to its innovative solution, combining reliable data collection, an attribution model and a DMP (Data Management Platform).In February 2017, the company was selected in the “Magic Quadrant for Digital Marketing Hubs” of the American research and consulting firm Gartner, alongside the world’s leading technology publishers. For more information, visit https://www.eulerian.com/en/.
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ABOUT THE AUTHOR
Marie-Joëlle Turgeon
Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.
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