Paid Media | Bloom

Paid Media / April 05, 2017

PPC Fundamentals: Why bid on my brand keywords?

As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…

Paid Media / March 27, 2017

Google Quietly Removes AdWords Places of Interest

Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.

Paid Media / February 14, 2017

Make the most of AdWords’ cross-device attribution reports: here’s how

By Xurxo Vidal

You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.

Paid Media / February 07, 2017

Why you should all be using Facebook’s Lookalike Audiences

By Sarah Geoffrion

Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.