Supersize Your CTR and Quality Score on Brand New PPC Campaigns
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords - the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature…