Digital Marketing | Bloom - Part 36 : Bloom

Digital Marketing / January 03, 2017

Bloom turns 10

Today, Bloom officially turns 10. Here's to 10 more — Happy birthday Bloom

Digital Marketing / November 09, 2016

Digital marketing by the numbers: Summarizing Merkle’s latest report

Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.

Digital Marketing / November 01, 2016

Black Friday approacheth. We’re here to help.

By Jeff Johnson

It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.

Digital Marketing / October 21, 2016

Hello world! The brand spanking new Bloom website is live

By Martin Perron

We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.

Digital Marketing / October 20, 2016

Two charming new ad extensions you’ll want to meet

By Jeff Johnson

So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.