How to set the right KPIs for your campaigns
How do you identify the best KPI to measure your digital marketing campaigns? As with everything, start with your objectives and work back. Here’s how.
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
The secret sauce to creating a successful YouTube channel
Creating a successful YouTube channel may seem like rocket science, but all it takes a solid brand, some digital marketing savvy, and consistent effort doing something you love. Here’s how it’s done.
WordCamp Montreal 2018 for Those that Missed it
What is WordCamp? WordCamps are community hosted events that welcome business professionals to come together, share their ideas, and collectively…
Six steps for building a solid mobile marketing strategy
The more time we all spend on our mobile devices, the more value mobile traffic has for online marketers. If you’re about to dive into the world of mobile marketing, make sure your efforts are informed by a solid mobile marketing strategy. Here’s how it’s done.
A landing page we love (and why)
What better way to illustrate the essential parts of a killer landing page than to share one that we think is just right? Here, we unpack the necessary parts of a landing page, and show you how they fit together in a landing page we simply love.
Are you GDPR-ready?
If you do business with EU residents, it’s time to pay attention to GDPR, a new regulation that gives EU residents control over their data. Here’s what you need to know about GDPR, and tips for making sure your organization complies.
How to Define Data-Driven Buyer Personas that Produce Results
What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.
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