Coming soon to a campaign near you: Similar Audiences for Search
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
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Digital Marketing
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Why we should all be celebrating Adwords’ device bidding upgrade
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
AdWords rolls out price extensions for mobile
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
AdWords applies Smart Bidding to automated bidding strategies
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
Black Friday approacheth. We’re here to help.
It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
One creative to rule them all: AdWords launches responsive ads
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
Hello world! The brand spanking new Bloom website is live
We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.
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