Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
Jeff Johnson
Vice-President of Paid Media @ Bloom
Two engines are better than one: why you shouldn’t ignore Bing for paid search
It’s happened to all of us. You’re in the middle of building a digital advertising plan and someone asks: “what about Bing?” Indeed, with a lower cost per click and different user demographics, Bing may well be the ace up your sleeve.
Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
4 Ways to Make your Facebook Ads Sparkle, Shine and Convert
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
The Complete Guide to Tracking Social Media Like a Pro with Google Analytics
Never be intimidated by Analytics. We’re going to show you an easy to track your social media posts and campaigns using free Google Analytics tools.
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER