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11 Content Ideas for Social Media (with Examples From Brands We Love)


Digital Marketing / August 25, 2021

Content Ideas for Brands on Social Media

Creating content for a social media page, whether that’s on Facebook, Instagram, Linkedin, Snapchat, Pinterest or TikTok, takes time, commitment and a good understanding of trends and audiences. Testing different types of content will help your brand find what resonates best with your followers. 

Keep reading for 11 ideas worth exploring on your social media pages:

1. Tutorials and Advice

Video or photo carousels showing users how-to tutorials on any given industry (ex: a recipe, product breakdown, where to find a store or product, or how to prepare for an event) is valuable because it’s actionable.

This type of content is also great to show thought leadership in the form of tips, hot topics, or lessons. It allows your followers to look at your brand as a reliable and relevant source of information. That’s great for engagement and brand authenticity.

2. Go Behind The Scenes

This content gives followers an exclusive inside look that makes them feel like they are connected with your brand. It also gives you a chance to showcase your brand’s personality, which helps put a human face to your business. 

3. Jump On A Trend

Trends, memes, and challenges are great ways to stay relevant and inject some fun to your brand.

Not sure where to start when searching for trends? Recently, Snapchat launched Snapchat Trends, a helpful way to stay on top of trending topics.

4. Share User-Generated Content

A great way to engage your followers while showing them some appreciation is by sharing the content that they’ve made. Make sure to ask the user for permission first and tag them in the post!

5. Before and After shots

“Before and after” photos show the true impact of your brand. And, they are also renowned for converting very well

You can also present your product in action to show the results it can achieve, just like Dyson did in the example below.

6. Show an influencer using your product

Influencer marketing is a great way to build trust and reliability for your brand from social proof. When people who your target audience knows and trust use your products and services, they will influence more people towards your brand.

Branded content can also be used as ads, check out our blog article on the subject here.

7. Giveaways

A great way to increase reach, brand awareness, engagement and overall followers. Note that giveaways should be used in moderation. If you post them too frequently, they lose their magic and it can hurt overall engagement. 

8. Videos

With Instagram recently saying that they are a video platform as opposed to a photo platform, animated content is more important than ever. 

Videos are a great way to capture users’ attention. Feel free to add a simple animation to a post or take the opportunity to convey a story or message with a longer video.

9. Surveys and Statistics

Sharing interesting data about a topic related to your brand might be a good way to get the conversation going and educate your audience. 

10. Show Your True Colors And Brand Values

Bringing attention to a cause or charity can be a great way to share your brand values and show what you’re all about. But, the key learning here is: be genuine. If you decide to support a cause or a movement, it must be integral to your story. 

11. Ask A Question

This type of content can be highly entertaining and can quickly become viral. Directly asking a question to your community is great for engagement. For example, ask them to choose between this or that, ask them to share an experience or answer a trivia question.

Start Creating!

We hope this article gave you the inspiration to create top-performing social media content. If you’d like additional help when it comes to planning your social media calendar or creating social content, reach out to us here.

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