Web Analytics Agency

Turning Complexity Into Clarity: A Data Analytics Agency That Drives Performance

In today’s digital landscape, data isn’t optional—it’s mission-critical. To make smart, performance-driven decisions, CMOs and marketing leaders need accurate, actionable data more than ever. But the reality is that collecting, organizing, and activating that data has never been more complex. With fragmented channels, evolving privacy laws, and shifting platform rules, even the most sophisticated teams are struggling to turn data into impact.

That’s where we come in. At Bloom, our in-house developers and analytics experts combine deep technical skill with real marketing experience. We build end-to-end data strategies designed to support growth—from solid tracking foundations to unified views of your customer journey and campaign performance.

We solve six of the most common data challenges modern marketing teams face:

You’re Collecting Data But Nothing Happens With It

You’ve got your analytics set up, all the pixels, events, tags, but no real insights, no action. We help you move from hoarding data to activating it across your campaigns.

Our Data is Stuck in Silos

When platforms don’t talk to each other, you get fragmented insights and conflicting reports. Setting up a data warehouse with proper ETL pipelines helps unify your data into one clear, actionable view.

Your Tracking Is Broken, Or Was Never Set Up Right

No conversions. Double-tracked conversions. Or worse… you’re not even sure what you should be tracking. We audit and fix your setup so you stop guessing and start optimizing.

You Don’t Know What Channels Are Actually Driving Results

Which channel is bringing in the most revenue? Is Meta worth it? What role does it play in your overall marketing mix? We solve the attribution puzzle and help you make smarter budget calls.

You’re Still Manually Reporting Every Week

If you’re wasting hours pulling metrics across platforms, it’s time for a better way. We build personalized Looker Studio dashboards that surface real-time performance, no spreadsheets required.

Privacy Rules Keep Changing, and You’re Not Sure You’re Compliant

Third-Party Cookies. Consent banners. Server-side tracking. If it feels like the rules are changing weekly, that’s because they are. We help you stay compliant and insightful with privacy-safe data strategies.

Data Marketing Analytics Services

Event and Conversion Tracking

Campaign tracking is the foundation of any digital marketing initiative. Without it, it’s impossible to know if you’re hitting your goals or which channel, campaign, or ad is generating revenue and which ones are wasting budget.

Our data analysts audit your current analytics setup and implement tracking for all key conversions (purchases, leads, downloads, transactions, revenue, etc.) using Google Tag Manager, pixel-based, or server-side tracking. Whether you run an eCommerce or lead-gen business, we make sure your events are mapped, tested, and firing accurately.

From simple to complex setups, we implement and QA robust tracking solutions to ensure reliable, privacy-compliant data collection, with or without third-party cookies.

Data Collection and Warehousing

Too many tools, not enough alignment? We connect your marketing stack (from CRMs and CDPs to ad platforms, EMS tools, and even POS systems) to build a true single source of truth. Using ETL pipelines, custom APIs, and cloud data warehouses like BigQuery or Snowflake, we break down data silos and give you a complete picture of customer behavior and campaign performance.

Dashboards and Performance Reports

Understanding your online performance and its effect on your bottom line can be overwhelming without the right tools and visualization. That’s why we offer dashboard and report creation services that help you easily organize, visualize, and understand your data. Whether you need a dashboard in Looker Studio for real-time monitoring, custom reports in Google Analytics 4, or a comprehensive report for executive summaries, we can create it for you.

Data Integration and Activation

Activating your data is where everything comes together, and it’s a team effort. We collaborate closely with media, creative, email, SEO, and social teams to ensure insights aren’t just observed, they’re implemented. Whether it’s syncing segmented audiences to ad platforms, powering personalized email flows through your EMS, or optimizing creative based on real-time performance, we use data to drive tangible results.

Conversion Rate Optimization (CRO)

Our conversion rate optimization (CRO) service combines industry research, GA4 data analysis, and a full website audit to identify friction points. Using tools like Microsoft Clarity, we provide concrete recommendations and testing suggestions to improve user experience and maximize conversions.

Insights and Attribution

How do you know what’s really working? We dig deep into the data to help you understand the true drivers of performance. From multi-touch attribution to media mix modeling and funnel analysis to help you make data-backed decisions.

We also help you define meaningful KPIs beyond clicks and impressions like CAC, LTV, returning customer rate, or incrementality that guide long-term growth.

Compliance and Privacy

As data privacy laws evolve, so should your martech. We help you stay compliant with GDPR, CCPA, Law 25, and new global regulations by implementing consent management platforms (CMPs), designing cookie consent strategies, and transitioning to first-party data and server-side tracking. Our approach ensures your data is collected ethically and remains actionable.

The real challenge today isn’t collecting data, it’s making it usable. Between privacy shifts, platform fragmentation, and evolving buyer journeys, marketers are sitting on mountains of information they can’t always act on. Our job, as your web analytics agency is to simplify the chaos: connecting the dots, extracting the insights, and turning data into growth.

— Gaël Cottet, Director of Marketing Analytics at Bloom

Collect

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Unify

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Activate

Our Analytics Agency’s Approach to Data

Marketing data is only as powerful as the system behind it. At Bloom, we turn fragmented information into clarity, action, and impact through a proven three-step process designed for performance-driven marketers.

That starts with collecting accurate, privacy-compliant data across every key touchpoint: online, offline, CRM, web, and media. We gather the insights that matter most about your customers, their behavior, and their journey.

Then, we unify and analyze your data to uncover meaningful insights that drive smarter marketing decisions. Once all sources speak the same language, our team dives into analysis: uncovering patterns, identifying performance drivers, spotting gaps, and flagging inefficiencies.

With a full picture in place, we help you activate it: powering smarter segmentation, personalized campaigns, and real-time optimizations that actually move the needle.

Why Choose Bloom as Your New Analytics Agency?

At Bloom, performance is in our nature and it’s rooted in data. We don’t guess. We measure, analyze, and act. Every campaign, insight, and optimization we deliver is grounded in accurate, meaningful data that’s built to drive results. For us, analytics isn’t an add-on, it’s the engine behind performance marketing that actually performs.

Our team blends marketing instinct with analytical expertise. We’re a crew of seasoned strategists and data specialists who understand your business, your goals, and your industry. From custom dashboards and attribution models to predictive insights and audience segmentation, we tailor every solution to what matters most: growth.

You’ll also benefit from transparent pricing, flexible solutions, and full compliance with GDPR, CCPA, and Canadian privacy laws like Law 25. With Bloom, you get more than data reports: you get clarity, confidence, and a partner built for performance.

Tools Mastered By Our Data Marketing Experts

We work with the most widely used CRM systems, ad platforms, customer data platforms, CMPs, and EMS tools on the market, but we know every martech stack is different. That’s why our team adapts to your ecosystem, not the other way around. Whether you’re using the industry standards or something custom-built, we integrate seamlessly to make sure your data flows, connects, and performs.