Bloom Logo In an Exhibit in Malone, NY

by Martin Perron

Bloom Search Marketing LogoWhen we had our Bloom logo designed a few years back, we expected to see it on our website, business cards, letterheads, t-shirts, office door but who would have thought that we’d see it on the wall of an art gallery?

We’re honored to be a part of the exhibit Logos, Icons & Images 1983-2009 – a Stuart Rowley Design Retrospective at Forartsake/Gallery 393 Above in Malone, New York.

Stuart Rowley’s logo designs are creative and smart but equally important, the working process in creating the logo with us was strategic, smooth and fun! You can view some of Stuart Rowley Design’s logos at www.stuartrowleydesign.com and here are some insights from Stuart himself:

“As a graphic designer, I have always believed that less is more. My rule of the thumb for designing a logo is: 1.) keep it simple (smart,) 2.) if it looks good at 3/4 inch it will look good on a billboard, 3.) never show a client something you wouldn’t use yourself, and 4.) avoid ‘art by committee’ at all costs!”

If you are in the Malone New York area, the show opens tonight, Friday May 22 at Forartsake/Gallery 393 Above with a reception at 6-8 pm. The show runs until June 13. For more information please call Forartsake at 483.9411.

Congratulations Stuart!

Details of the press release below.

PRESS RELEASE:

Logos, Icons and Images 1983-2009
Stuart Rowley Design Retrospective

Where/When:

Forartsake/Gallery 393 Above
May 22 – June 13
Opening reception Friday, May 22, 6-8 pm

A logo is both form and substance, image and idea. To be effective its form must be recognizable and unusual enough to be memorable. The design must be simple enough to be read in an instant and rich enough in detail or meaning to be interesting. It has to appeal to a wide audience and must look and feel timeless.

Stuart Rowley has designed logos and trademarks for the past 26 years, and yet it is difficult to tell which ones were done in the 80s, 90s or later. Stuart says, “Over the years I think the work has held up quite well. Each mark was designed to provide a distinctive, memorable and appropriate visual expression of the company or individual it represents.”

“As a graphic designer, I have always believed that less is more. My rule of the thumb for designing a logo is: 1.) keep it simple (smart,) 2.) if it looks good at 3/4 inch it will look good on a billboard, 3.) never show a client something you wouldn’t use yourself, and 4.) avoid ‘art by committee’ at all costs!”

Many of the 85 logos in this exhibition are still in use. They go beyond the fashion of the moment. They have thrived with repetition. They have survived changing markets, technology and business practices. A sample listing of some of the logos you will see in this exhibit: CVPH Medical Center, The Development Corporation, Franklin County 200th Anniversary, St Lawrence County Arts Council, Asept Pak, Mayor’s Cup, the new Forartsake, Gallery 393 Above, Plattsburgh International Airport, OneWorkSource, Bloom Search Marketing and Adirondack Pet Lodge.

Stuart Rowley studied graphic design at California State University at Northridge CA (BA Art/Graphic Design 1982) and at the Art Center College of Design in Pasadena CA in the early 80s.

Logos, Icons and Images 1983-2009, Stuart Rowley Design Retrospective, opens Friday, May 22 at Forartsake/Gallery 393 Above with a reception at 6-8 pm. The show runs until June 13. For more information please call Forartsake at 483.9411.

Visit www.stuartrowleydesign.com

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