Make it Bloom!

Fresh off the celebration of the holidays and the New Year, this time of the year marks a really important date for us at Bloom - our birthday! It’s with great pleasure that we celebrate Bloom’s second anniversary today.

Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.

Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

Today we noticed a new feature in our clients’ AdWords accounts - the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.

We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.

Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?