No Ma, I Don’t Work for Google
by Josh Kerr
My mother keeps asking me, “Josh what exactly do you do?” I’ll begin explaining it to her and after a few puzzled expressions, she’ll respond by saying: “So you work FOR Google?” No ma, I help businesses USE Google !
Continue ReadingGoogle Adds Search Funnel Metrics in AdWords Interface
by Jeff Johnson
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
Continue Reading →Google AdWords Enhanced Campaigns – The Latest Update
by Jeff Johnson
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated version of AdWords campaigns that amalgamate search campaigns split by device into one campaign that is in theory easier to manage.
Continue Reading →Congrats to Frank & Oak!
by Martin Perron
It’s exciting to see a great team we’ve worked closely with for a few years get a huge vote of confidence. Frank & Oak just raised a Series A investment of $5 million led by Lightbank
Continue Reading →Get Started with Google AdWords Labels
by Jeff Johnson
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
Continue Reading →Get Started with Google Adwords Campaign Experiments – Part 2
by Jeff Johnson
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
Continue Reading →Get Started with Google Adwords Campaign Experiments – Part 1
by Jeff Johnson
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that you may be bidding either too much or too little but could never prove it without fully committing to your hunch.
Continue Reading →We’ve launched the new makeitbloom.com — awesome!
by Martin Perron
Earlier this year, as Bloom celebrated its 5th anniversary, we decided that our site was in need of a complete overhaul. After months of hard work and collaboration with some amazingly talented and smart folks, we’re excited to have just launched the new www.makeitbloom.com.
Continue Reading →Congrats to LightSpeed!
by Xurxo Vidal
It’s not often that you get to see one of your clients pick up $30M in Series A funding from Accel Partners, but that’s just what happened to LightSpeed, a client of ours based here in Montreal. We were thrilled with the news as this could not have happened to a better team.
Continue Reading →Google’s Top 20 Most Expensive Keywords
by Martin Perron
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
Continue Reading →Bloom, a search story
by Martin Perron
Remember the Google Search story “Parisian Love”? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
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