Make the most of expanded text ads

by Martin Perron

Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.

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We are a Premier Google Partner

by Martin Perron

There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners.

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How Not To Go Over Budget in AdWords Ever Again

by Sam Lalonde

Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend, the client may be at risk of leaving. Also, you’re probably not doing your job effectively if you’re consistently under spending budget but that’s a subject for another article.

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Google AdWords and YouTube Video Ads – Unified at Last

by Andrew Alkhouri

Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on YouTube, those campaigns were essentially segregated from the rest of AdWords. Video campaigns had to be managed from a separate section within AdWords, which made what should have been simple reports and optimizations into a cumbersome ordeal.

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Bloom Wins 2015 Google All Stars Competition

by Xurxo Vidal

California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands of agencies that participated in the Google Partners All Star Competition. Google holds these annual competitions to reward agencies, who through outstanding work, are able to acquire, grow and retain new AdWords business.

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7 Tips to Measure Your Lead Gen Campaign, Properly

by Fabrice Renucci

You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but your sales team is not convinced. What is going wrong? You’re not sure which moving parts of your campaign are generating quality leads.

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Redesigning the Bloom office

by Martin Perron

We're working on a cool new project at Bloom: redesigning our work space! ATELIER_1064 We're excited to be working with the talented multi disciplinary design team at Atelier 1064 to redesign and redefine the Bloom office.

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