Montreal Startup Fest – Bloom’s Recap

by Fabrice Renucci

Last month, I made it to the International Startup Festival — got to hang out with our clients, attend inspiring conferences, give out a few PPC and digital marketing tips and meet the new players of the MTL Startup ecosystem. Here’s a couple of new kids on the block I ran into: Heddoko is developing a cutting-edge, smart compression garment that tracks your body movements, models them on your smartphone and gives you feedback.

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AdWords For Appliance Repair Success

by Xurxo Vidal

After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain a little experience under our tool belt in the space (pun intended). In this post, I’ll share with you, some of the best practices for building PPC campaigns that we’ve developed to help our appliance repair clients gain a competitive edge in their markets.

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No Landing Page? You Ain’t Gonna Sell.

by Pavel Okulov

Part 1/3 — Landing Pages Let me start by telling you a story about Bob. Today, Bob is looking for a new phone. He heads to the nearest mall in hopes of finding the perfect device for his needs. Walking through the mall, he passes a bunch of mobile phone stores, one of which a savvy salesperson tells him about this great promotion on a Samsung phone.

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Understanding AdWords Quality Score

by Xurxo Vidal

In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.

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Bloom’s Weekly Picks – Feb 28, 2014

by Antoine Paulet

This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of the posts might be a bit mindwarping, but there is a lot to get out of them, so don’t get frustrated if you need to read some of them more than once.

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