No Landing Page? You Ain’t Gonna Sell.

by Pavel Okulov

Part 1/3 — Landing Pages Let me start by telling you a story about Bob. Today, Bob is looking for a new phone. He heads to the nearest mall in hopes of finding the perfect device for his needs. Walking through the mall, he passes a bunch of mobile phone stores, one of which a savvy salesperson tells him about this great promotion on a Samsung phone.

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AdWords For Appliance Repair Success

by Xurxo Vidal

After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain a little experience under our tool belt in the space (pun intended). In this post, I’ll share with you, some of the best practices for building PPC campaigns that we’ve developed to help our appliance repair clients gain a competitive edge in their markets.

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Understanding AdWords Quality Score

by Xurxo Vidal

In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.

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Bloom’s Weekly Picks – Feb 28, 2014

by Antoine Paulet

This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of the posts might be a bit mindwarping, but there is a lot to get out of them, so don’t get frustrated if you need to read some of them more than once.

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Bloom’s Weekly Picks – Feb 07, 2014

by Elodie Dubrulle

The Superbowl is over and now it’s time to score a few touchdowns of your own. This week we’ve compiled a bunch of great reads, chalk-full of updates and strategies that will help you put your game plan into action. It’s game time!

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Bloom’s Weekly Picks – Jan 31, 2014

by Elodie Dubrulle

Whether you’re tuning into the Big Super Bowl game, just hanging around for the half time show featuring Bruno Mars and the Red Hot Chili Peppers or waiting to see what clever ads will be showcased, you’ll no doubt want to take a look at the following great reads to complement all the action.

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Bloom’s Weekly Picks – Jan 24, 2014

by Martin Perron

Inspired by our friends at Clix Marketing and their awesome weekly news & views, we're kicking off our own roundup version. Whether it's PPC, Adwords, Facebook, Search, Social, Digital, Marketing…we'll have it all for you. So kick back, enjoy the reads and stay tuned!

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