Make it Bloom!

At least in our case! We’re always looking to find tools that help us do stuff quicker, better and more efficiently. We especially love things that allow us to streamline the day-to-day business tasks of running our search marketing agency and allow our team to focus on our clients and their paid search campaigns. One […]

With all the buzz around twittering and micro-blogging lately, we decided to finally jump on board and give Twitter a try. You can now follow our team’s “tweets” at twitter.com/makeitbloom.
We hope it will complement our blog through shorter, more frequent updates (sorry about the delay between posts recently – we’re working on some new things […]

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Despite the added complications and work this will cause, Google is actually doing everyone a favor in […]

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing model introduced last year, Yahoo is letting us know “they like quality”. Well Yahoo, we […]

If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make sure your ads keep running.
On February 19th, Google announced an upcoming update to their display […]