Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
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Bloom at WordCamp Ottawa 2017
We are very proud to announce that our very own Sam Lalonde will be presenting at WordCamp Ottawa 2017! Sam…
AdWords Editor Keyboard Shortcuts
The AdWords Editor is an indispensable tool to for anyone working in AdWords and, like with any tool, speed and…
Google Marketing Next: Shiny new tools to help you work smarter
Ready to play with some new planning, targeting, optimization and attribution tools in your Google accounts? We are. Read on…
Google rolls out Smart display campaigns
It’s begun: display ads that manage themselves. The Google Display Network’s new Smart display campaigns adjust bids, find your audience and create ads… so you don’t have to.
PPC Fundamentals: Why bid on my brand keywords?
As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…
Google Quietly Removes AdWords Places of Interest
Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.
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