How to Define Data-Driven Buyer Personas that Produce Results
What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.
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Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
17 ways to test any landing page
It’s almost impossible to run out of ideas for A/B testing your landing page. Every element can be tweaked, adjusted, and resized. But some A/B testing tweaks are more effective than others. Read on for some of our favourite ways to test a landing page.
A digital strategy roadmap in 7 (very effective) steps
Don’t panic. Agency folks make it sound like a digital strategy is rocket science. But it’s actually just a plan for how you’re going to do things, and why. The key to executing a solid strategy: ground it in a well-planned digital strategy roadmap. Here’s how.
Yes you can do your own local SEO — here’s how
Whether you run a mom-and-pop shop or a neighbourhood pizza franchise, local SEO is now critical to bringing mobile searchers to your brick and mortar business. Here’s how to roll up your sleeves and do it yourself.
4 Ways to Make your Facebook Ads Sparkle, Shine and Convert
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
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