Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
Blog categories
How Does Content Hierarchy Support On-Page SEO?
When it comes to optimizing your web pages for search engines and users, structure matters. That’s where content hierarchy comes…
DV360 vs Google Ads: Which Platform is Right for Your Marketing Strategy?
When it comes to running digital ad campaigns, Google Ads is often the first name that comes to mind. But…
The Best Digital Marketing Newsletters
Your inbox deserves better—and so do your ideas. Keeping up with marketing trends, platform updates, and standout strategies can feel…
Media Consumption: Gen Z vs Millennials
Understanding the Differences And What It Means for Brands Media habits are constantly evolving, but generational differences remain one of…
A Deep Dive into Google’s Demand Gen Campaigns
Google recently launched Demand Gen campaigns, a new format aimed at driving interest, consideration, and action across its most visually…
The Power of Google and YouTube in the Shopping Journey
I’m always fascinated by how consumer behaviour evolves. And through the chaos, one thing remains constant: people want convenience, relevance,…
Search For A Story Or A Constributor:
Sign up for The Shift Factor and get monthly insights on the bold moves top brands are making in marketing.
Stay connected
