2025 Update:
In a major turn of events, Google has announced that it is no longer planning to phase out third-party cookies in Chrome as originally intended. While privacy and data transparency remain key issues in the digital landscape, this reversal signals a continued reliance on third-party cookies—for now. We’ve left the original content below to provide context and insights that are still relevant for building a privacy-first strategy and diversifying your data sources.
Google recently pushed back the phasing of third-party cookies to 2023.
The fact that brands have more time to prepare and adapt their strategies doesn’t mean they should slow down their efforts.
This infographic explains the current timeline associated with cookie deprecation and the impact on advertisers. Plus, it highlights a few strategies that brands can use in order to prepare.
Bloom can help you get ready with: server-side tracking implementation, acquisition strategy, data management and customer data platform integration, first-party data collection strategy, email marketing, etc.
Subscribe to The Shift Factor
Our newsletter keeps you in the know on marketing’s biggest shifts and real examples of brands adapting.
ABOUT THE AUTHOR
Gael Cottet
Gael is the Marketing Analytics Director at Bloom.
Share this: