Twitter IS Good for Business – How You Use it Makes All the Difference!
Twitter holds real value as a business development tool - the trick is in knowing how to use it. Here's one personal experience I just had last week that illustrates that.
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Digital Marketing
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Congrats to LightSpeed!
It’s not often that you get to see one of your clients pick up $30M in Series A funding from Accel Partners, but that’s just what happened to LightSpeed, a client of ours based here in Montreal. We were thrilled with the news as this could not have happened to a better team.
Why Google Cares About Your Landing Page Load Times and Why You as an Adwords Advertiser Should Too!
As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Learn more...
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Highrise Makes for a Better Search Marketer
We're always looking to find tools that help us do stuff quicker, better and more efficiently. One of those tools is Highrise by 37Signals - a web based CRM/Contact Manager.
5 Questions for Étienne Garbugli – Web Usability Expert at Kotsego
This week I had the pleasure of interviewing Étienne Garbugli owner of Kotsego, a user-centered web design agency specializing in web usability design and testing, landing page optimizations and heuristic evaluations.
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New LinkedIn Group for PPC Pros in Canada
In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.
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Are you GDPR-ready?
If you do business with EU residents, it’s time to pay attention to GDPR, a new regulation that gives EU residents control over their data. Here’s what you need to know about GDPR, and tips for making sure your organization complies.
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