“Why don’t my numbers match?” If you’ve ever found yourself staring at your GA4 and Shopify dashboards wondering why they’re…

Our team helps businesses optimize their digital performance every day. And too often, we run into the same roadblock: a…

So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…

Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…