Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
Jeff Johnson
Vice-President of Paid Media @ Bloom
A Guide to Digital Marketing for CPG Brands
I’ve been working in marketing for over 15 years and… CPG marketing is a different beast. Here’s the reality: Competition is…
The ABCs of Google’s Dynamic Search Ads
What are Dynamic Search Ads You know those regular search ads, right? They’re the ones where advertisers pick certain keywords…
The Future of Search
Using Google the way we used to is gradually becoming a thing of the past, experts are noticing. “Almost 40…
Get The Most Out Of Your Digital Media Budget This Holiday Season
To get the most out of your advertising dollars, you’ll want to set up a clear and well-thought digital media…
Discover our solutions to 5 current e-commerce challenges
As a digital marketing agency, we work with many e-commerce companies and witness firsthand the challenges they face. The last…
Beginner’s Guide to Google’s DSP, DV360
This article was updated in August 2024 Nearly 30 years ago, programmatic display ads were introduced. One of the very…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER