No Ma, I Don’t Work for Google
by Josh Kerr
My mother keeps asking me, “Josh what exactly do you do?” I’ll begin explaining it to her and after a few puzzled expressions, she’ll respond by saying: “So you work FOR Google?” No ma, I help businesses USE Google !
Continue ReadingAdWords Search Funnels Coming to a Campaign Near You!
by Xurxo Vidal
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
Continue Reading →Twitter IS Good for Business – How You Use it Makes All the Difference!
by Xurxo Vidal
Twitter holds real value as a business development tool – the trick is in knowing how to use it. Here’s one personal experience I just had last week that illustrates that.
Continue Reading →How Your Quality Score Impacts Your Ad Positions on Google AdWords
by Xurxo Vidal
Find out how your quality score in Google AdWords helps determine what position your ad will appear in.
Continue Reading →Get More Conversions by Giving Fewer Choices
by Xurxo Vidal
Find out why giving more choices on your landing pages will result in fewer conversions not more!
Continue Reading →Supersize Your CTR and Quality Score on Brand New PPC Campaigns
by Xurxo Vidal
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Continue Reading →Make Sure Your Ads Are Still Running with Adwords’ Disapproved Ads Tool
by Xurxo Vidal
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords – the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
Continue Reading →Bloom Logo In an Exhibit in Malone, NY
by Martin Perron
When we had our Bloom logo designed a few years back, we expected to see it on our website, business cards, letterheads, t-shirts, office door but who would have thought that we’d see it on the wall of an art gallery?
Continue Reading →Bloom is Hiring: PPC Account Manager Wanted
by Xurxo Vidal
We’re excited to announce that we’re hiring! We’re currently looking for an experienced PPC Account Manager to help us manage our growth and expansion.
Continue Reading →New LinkedIn Group for PPC Pros in Canada
by Xurxo Vidal
In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.
Continue Reading →Celebrating 2 Years of Making PPC Campaigns Bloom!
by Martin Perron
Fresh off the celebration of the holidays and the New Year, this time of the year marks a really important date for us at Bloom – our birthday! It’s with great pleasure that we celebrate Bloom’s second anniversary today.
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