Make it Bloom!

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching [...]

At least in our case! We’re always looking to find tools that help us do stuff quicker, better and more efficiently. We especially love things that allow us to streamline the day-to-day business tasks of running our search marketing agency and allow our team to focus on our clients and their paid search campaigns. One [...]

With all the buzz around twittering and micro-blogging lately, we decided to finally jump on board and give Twitter a try. You can now follow our team’s “tweets” at twitter.com/makeitbloom.
We hope it will complement our blog through shorter, more frequent updates (sorry about the delay between posts recently – we’re working on some new things [...]

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Despite the added complications and work this will cause, Google is actually doing everyone a favor in [...]

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing model introduced last year, Yahoo is letting us know “they like quality”. Well Yahoo, we [...]