Digital Display Advertising and Programmatic
Let our performance-driven digital marketing agency manage your display and programmatic campaigns to grow awareness or drive conversions.
Partner With Our Agency for Smarter Display & Programmatic Buys
Display advertising? Still totally relevant, and still one of the best ways to get your brand seen, remembered, and clicked on. It plays a key role in driving performance, boosting visibility, and powering full-funnel strategies when done right. Here’s why display still deserves a spot in your media mix:
- Stay top-of-mind with your audience across the web
- Reach new customers through behavioral, contextual, and intent-based targeting
- Reinforce brand messaging visually and consistently
- Drive measurable results at every stage of the funnel
At Bloom, we’ve spent nearly 20 years mastering the art and science of display. From simple remarketing campaigns to complex geofencing activations and multichannel programmatic strategies, we tailor every campaign to meet our clients’ goals and budget.
Whether you’re looking to launch through the Google Display Network or secure premium placements via direct buys with top Canadian and American publishers—like La Presse, Narcity, The Weather Network, or The Globe and Mail—we’ve got the relationships, the tools, and the know-how to get your brand in front of the right people, in the right place, at the right time.
Display Ads for Prospecting
When you want to reach new audiences and grow your customer base, display advertising offers unmatched scale, targeting precision, and is often one of the most cost-effective ways to drive awareness.
Our team builds prospecting strategies that go far beyond basic demographics. We tap into intent signals, contextual relevance, and audience behavior to connect your brand with people who are actually in the market.
From lookalike modeling to affinity and in-market segments, we zero in on the people most likely to care (and most likely to convert) without breaking the bank.
Remarketing Through Display Advertising
Not every customer converts the first time. That’s why smart remarketing is key. We help you reconnect with users who’ve shown interest in your brand through tailored ad creative, strategic frequency, and funnel-aware messaging.
Whether it’s cart abandoners, site visitors, or video viewers, our remarketing campaigns are designed to re-engage and drive action.
End-to-End Programmatic Services
Our full-service display offering covers every touchpoint of campaign execution, from creative to strategy to optimization. We don’t just “run ads.” We dig deep into performance data, audience insights, and creative testing to constantly improve results.
01. Ad Creation
Display is a beast of its own, and it takes more than a great eye to get it right. Our creative team understands performance marketing inside and out, designing ads that not only look good, but convert. We build out the full suite of formats and variations needed for campaigns across Demand Gen, Performance Max, Display, and Responsive Display, ensuring every impression is optimized to perform.
02. Media Strategy
Every successful display campaign starts with a solid strategy. With so much inventory and so many channels available, the key is knowing where your budget will have the most impact.
That’s where we come in. We define your audience, choose the right mix of platforms, and recommend budget allocations that align with your goals. We then test, learn, and optimize to find the sweet spot.
03. Set Up and Implementation
As your performance markting agency, Bloom handles everything behind the scenes: tracking, audience segmentation, placements, bids, and more. Our setup ensures your campaign launches without a hitch, and runs exactly as intended.
04. AB Test and Optimizations
Performance isn’t static. We continuously test creative variations, messaging, placements, and targeting to find what works best, and scale it. Our goal is always: more efficient spend, better results.
05. Reporting
No black boxes here. We deliver transparent reporting that breaks down what worked, what didn’t, and what’s next. From real-time dashboards to strategy reviews, you’ll always know how your campaigns are performing.
Why Brands Partner with Bloom
We started Bloom as a Google-focused agency, mastering the ins and outs of AdWords before most brands had even dipped their toes into search and display. As the landscape evolved, so did we—expanding into DV360 and building a team of specialists dedicated to programmatic excellence.
But we didn’t stop there. We forged direct partnerships with top-tier Canadian and U.S. publishers, unlocking preferential pricing and premium inventory for our clients.
Today, we bring together deep performance expertise and a strong understanding of brand impact, crafting display campaigns that drive results and elevate perception.
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