Amazing New LinkedIn Ads Features
B2B marketers can rejoice! LinkedIn is updating its ad platform by adding new features that will help businesses both refine…
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Make the most of AdWords’ cross-device attribution reports: here’s how
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Why you should all be using Facebook’s Lookalike Audiences
Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.
Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
The Most Forgotten PPC Announcement of 2016: Apple Search Ads
Tis the season for the deluge of “year in review” blog posts. A lot of them have been listing the…
Digital marketing by the numbers: Summarizing Merkle’s latest report
Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.
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