Why GA4 and Shopify Still Don’t Talk Properly — And What Smart Brands Are Doing About It
“Why don’t my numbers match?” If you’ve ever found yourself staring at your GA4 and Shopify dashboards wondering why they’re…
Gael Cottet
Gael is the Marketing Analytics Director at Bloom.
3 Signs Your Google Analytics 4 Is Not Set Up Properly (and How to Fix It)
Our team helps businesses optimize their digital performance every day. And too often, we run into the same roadblock: a…
You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
Marketing Analytics 101: How to Track & Measure Your Marketing Efforts
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
Law 25: How To Adapt Your Data Marketing Strategies
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER