Case Study
A social media strategy that got people talking — even on TV
About Galeries d’Anjou
Galeries d’Anjou is the largest shopping centre in East Montreal, home to more than 160 stores and restaurants. Located at the heart of a dense and culturally diverse community, the centre holds strong potential for local connection.
The Challenge
Despite its strong community roots, Galeries d’Anjou’s social media presence relied heavily on generic national content. The brand struggled to build an authentic connection with its local audience.
Objectives:
- Develop a human, credible brand voice
- Produce 50% locally driven content
- Strengthen community engagement
The Solution
Bloom rolled out a multi-platform content strategy across Facebook, Instagram, and TikTok, combining posts, stories, and short-form video.
The editorial approach was built around three content pillars:
- Products: spotlighting retailers and promotions
- Visitors: UGC, influencers, and relatable, entertaining formats
- Brand: events, seasonal moments, and local initiatives
A key turning point in the strategy was introducing a human face. Suzanne, a Galeries d’Anjou employee, became the centre’s natural ambassador through authentic, unscripted video capsules.These videos generated strong organic engagement and were even picked up by traditional media outlets, including Salut Bonjour.
The Results
A transformed social presence — more human, more engaging, and deeply rooted in the local community.
- 843,000 views across 12 posts
- 17,000 interactions
- 353 new followers
- 1 viral video (57K+ views)
- Coverage on national television
Work with an agency that’s ahead of the curve.
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