Canadian Facebook Ads Agency
Work with a performance-based Facebook and Instagram ads agency in Montréal, Toronto and the U.S.
We’ve Managed Millions in Media Dollars on Meta for StartUps, Enterprises, and Everything in Between.
As one of Canada’s best Meta agencies, we’ve helped brands navigate every wave of change on the platform. From the rise of Stories to the shift toward Reels, from the launch of Advantage+ to the constant evolution of targeting, we’ve been there: testing, adapting, and building strategies that work.
Our team doesn’t just know Facebook Ads, we know how to make them work for brands. We’ve seen the common mistakes businesses make, from misaligned objectives to neglected creative testing, and we’ve built proven strategies to avoid them. As a Meta Business Partner, we combine insider knowledge, hands-on experience, and data-driven creativity to help you cut through the noise and turn Meta into a reliable growth channel.
Ecommerce Facebook Ads Agency
For eCommerce, the challenge is scaling sales while keeping acquisition costs under control. We help you reach new potential customers by finding audiences that share similarities with your current buyers, while re-engaging people who have already shown interest.
Our ads blend emotional and rational benefits, highlighting what makes your brand lovable while making the purchase decision easy. Through content like UGC, influencer partnerships, and dynamic product ads, we create authentic personalized connections that drive conversions. Because e-commerce is fast-paced, we’re used to managing multiple promotions throughout the year, with a special focus on ramping up towards Q4’s critical shopping period, when every impression counts.
Meta Ads for Lead Generation
For lead generation and B2B, the journey is longer and requires more trust-building. Our goal is to find your audience, nurture them with the right content, and guide them toward meaningful actions like filling out a contact form, signing up for a newsletter, or booking a demo.
We re-engage prospects with social proof (testimonials, reviews, and case studies) that build credibility and reduce hesitation. Instead of pushing promotions, we use thoughtful retargeting and nurturing strategies to keep your brand top of mind until they’re ready to convert. The result is a pipeline of high-quality leads that are primed for sales, not just clicks.
Our Approach to Facebook Ads Management
We build campaigns with a clear, strategic structure designed for scalability. From separating prospecting and retargeting funnels to organizing campaigns by objectives, our framework ensures every dollar is tracked and optimized for growth.
We create different audiences based on detailed targeting, lookalikes, and behaviors, and apply them to the right objectives, whether prospecting for new customers or remarketing to those already engaged. We also strategically use audience exclusions to avoid overlap and wasted spend, and provide audience signals to Facebook’s Advantage+ campaigns. This way, the algorithm is guided by strong inputs while still having the freedom to learn and scale efficiently.
Ads win or lose on creativity. We test multiple formats (videos, carousels, static images, and stories) so Meta can optimize across all placements. We can work with your existing creatives or have our content creators and designers produce assets that feel native to the platform and are built with your objectives in mind.
We understand the intricacies of Facebook budget management. While we maintain a strong grip on where and how your budget is spent to avoid under- or overspending, we also leverage Meta’s machine learning tools to automatically allocate budget toward the best-performing assets. This balance of human oversight and algorithmic optimization ensures your investment delivers maximum impact.
We leverage Facebook’s AI and machine learning tools to stay ahead of the curve. From Advantage+ campaigns to automated rules and predictive targeting, we integrate AI into our strategy to improve efficiency, uncover new opportunities, and keep performance sharp.
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Facebook Ads Management Services
01. Research
We dig deep into audience insights, competitive analysis, and platform data to understand where your opportunities lie. By combining first-party data with tools like Vividata, we uncover the behaviors, interests, and signals that will guide Meta’s algorithm toward your best customers.
02. Media Planning
Our media planners design media plans that match your objectives, whether that’s driving sales, generating leads, or building awareness. By setting clear KPIs and aligning campaigns to the marketing funnel, we invest strategically in both awareness and performance to maximize efficiency and long-term growth.
03. Accout Set Up
A well-prepared account is the foundation of high-performing campaigns. We start with a full audit of your existing setup, identifying gaps and opportunities. From there, we establish clear naming conventions, apply audience exclusions to prevent overlap, and ensure billing and permissions are properly configured. With a clean and organized structure in place, your campaigns are easier to scale, track, and optimize.
04. Conversion Tracking
Without proper tracking, optimization is guesswork. We implement Meta’s Conversion API, GA4 integrations, and event tracking to capture every step of the customer journey. With clean data flowing in, you’ll know exactly what’s driving results and can make decisions with confidence.
05. Ad Creation
Creatives on Facebook and Instagram need their own specific look and feel, they can’t simply be copied and pasted from other channels. We design visuals and copy that feel native to each placement, whether it’s Reels, Stories, or in-feed ads. Every creative we produce is mapped to the marketing funnel, from attention-grabbing awareness assets to conversion-focused product ads, so your campaigns always speak to the right audience at the right stage.
06. Campaign Set Up
From selecting the right objectives and placements to applying audience exclusions and Advantage+ signals, we configure campaigns to give Meta’s machine learning the best foundation. A strong setup means faster learning, more efficient spend, and quicker wins.
07. Optimization and AB Testing
Facebook Ads are never “set and forget.” We continuously test audiences, creatives, placements, and bidding strategies to find what works best. By reallocating budget toward top performers and refining campaigns in real time, we keep your results moving forward.
08. Reporting
Your results, always in view. We provide custom reports and real-time dashboards in Looker Studio so you can track performance at a glance. Beyond numbers, we highlight key learnings, optimizations, and next steps, so your Facebook Ads strategy keeps getting smarter over time.
Frequently Asked Questions
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