Bloom Search Marketing Blog

We’re excited to announce that on July 1st, Bloom will be moving to a new home. After quite a bit of searching, we recently took possession of a cool loft space in the Chateau Saint-Ambroise, a trendy and creatively stimulating building in one of Montreal’s chic and newly revamped neighbourhoods.

There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and landing pages in your ad groups and then displaying your ads on search queries relevant [...]

After experiencing a few hickups with our AdWords access this morning, when I was able to log back in, I was pleasantly surprised to see that Google has started rolling out an updated version of the MCC (My Client Center) Dashboard. So far, I like what I see. Especially that they’ve updated it with features [...]

We recently announced that you could follow Bloom’s tweets on Twitter, but to give things a more personal touch you can now follow our individual tweets by following @mperron and @XurxoVidal on Twitter.

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]

We’re always looking to find tools that help us do stuff quicker, better and more efficiently. One of those tools is Highrise by 37Signals – a web based CRM/Contact Manager.