Generative Engine Optimization Agency | SEO for AI

Be Cited by AI with Generative Engine Optimization

Generative Engine Optimization (GEO) is still new, but it’s quickly becoming an essential part of modern SEO. We’ve moved beyond just optimizing for search engines. Today, it’s about search everywhere: traditional results, Google SGE, ChatGPT, Perplexity, Gemini, and more.

At Bloom, we’re helping brands adapt to this shift. The way people search is changing fast, and while the GEO playbook is still being written, we ground our strategy in what we know works: strong content, structured data, and brand authority, the same SEO foundation Google still recommends. Just like SEO, GEO has its grey areas, but we’re here to guide you through them with clarity, transparency, and results.

Here are answers to the most common questions we get about Generative Engine Optimization:

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing your brand, content, and digital footprint to be cited, referenced, or surfaced in answers generated by AI tools like ChatGPT, Perplexity, Google SGE, and Gemini. While traditional SEO aims to improve your rankings in search engines, GEO ensures your brand shows up in the answers people get from generative AI assistants.

How is GEO different from traditional SEO?

At Bloom, we see Generative Engine Optimization (GEO) as an evolution (not a replacement) of traditional SEO. It’s a natural extension of our SEO services, adapted to how people search today.

In the past, most discovery happened on Google’s results page. But today, users are increasingly turning to AI tools like ChatGPT, Perplexity, and Gemini to get direct answers. That shift changes the rules of the game.

While the foundations of SEO still apply, valuable content, structured data, E-E-A-T, the way we execute them is changing. To succeed in GEO, we prioritize:

1. Technical enhancements like LLMs.txt and schema markup to guide AI crawlers.
2. Citation building to get your brand mentioned in authoritative sources. Think less about backlinks for rankings, more about references that LLMs trust.
3. Entity optimization to strengthen how your brand is recognized across the web.
4. Content designed for AI tools, not just human readers or SERP snippets. It’s clear, unambiguous, and semantically rich.

In short, GEO requires a shift in focus and a different skillset, but it still lives under the broader umbrella of SEO. We’ve evolved our service offering to help brands stay visible in both traditional search engines and AI-driven platforms.

Why should I invest in GEO now?

Right now, traffic from AI tools like ChatGPT, Perplexity, or Gemini is likely still a small portion of your total website sessions. Traditional search (especially Google) remains the dominant discovery channel for most brands. And we believe it still deserves to be your first investment when it comes to organic growth.

But search behavior is evolving, and that evolution is happening faster than many businesses realize. For example, SEMrush project that AI search visitors will outnumber traditional search visitors by 2028.

AI is still new, now is the best time to test, play, and learn while the space is evolving. Early movers have the chance to shape how their brand is interpreted and cited by these tools, before the rules are fixed.

Which platforms does GEO help me appear on?

It feels like a new AI-powered tool launches every month. While the landscape is still evolving, GEO helps position your brand to be referenced in answers across a growing ecosystem of generative engines, with the most popular ones including:

ChatGPT
Google’s Search Generative Experience (SGE) including AI Overviews and AI Mode
Perplexity.ai
Claude.AI
Grok
Gemini
Other LLM-based tools

How do AI tools choose which content or brands to reference?

We could talk about this for hours, it’s a complex questions, and we don’t have all the answers yet. There’s no single algorithm or fixed rule, because each large language model (LLM) operates a bit differently.

But generally speaking, LLMs rely on a mix of structured data, high-quality content, and wide digital footprint signals to decide what gets referenced in answers.

Some of the key inputs include:
– Structured data, like schema markup and product attributes (size, price, color), which help AI understand and classify your content
– Google Merchant Center (GMC) feeds, which provide consistent, up-to-date product data across platforms
– Accurate, detailed product descriptions, optimized for both human readers and machine parsers
– Rich content, including images, videos, reviews, and FAQs, which give AI more context and increase the chances of personalized mentions
– Large-scale training data, often sourced from public repositories like Wikipedia, Common Crawl, forums, and trusted media outlets
– Ongoing user interactions, which help AI refine and personalize results over time based on what users engage with or ask for

At the end of the day, the more complete, consistent, and authoritative your brand appears across the web, the better your chances of showing up in generative responses.

What kinds of businesses benefit most from GEO?

Honestly? Any business.

Whether you’re selling sneakers, SaaS, or something in between, people are already using AI tools like ChatGPT, Perplexity, and Gemini to start their research. These platforms aren’t just answering trivia — they’re acting as shopping assistants, product recommenders, and B2B discovery engines.

For eCommerce brands, that means AI might be influencing what products are suggested, what features are highlighted, and which websites users are directed to. If your product data isn’t structured properly or your brand isn’t cited in trustworthy places, you’re simply less likely to appear.

For B2B companies, decision-makers are increasingly asking AI for recommendations — things like “Give me a list of top marketing automation platforms” or “Who are the leading agencies for performance marketing?”. GEO helps ensure your brand is part of that short list.

So whether you’re targeting consumers or enterprises, if your customers are asking questions online, there’s a good chance they’re already asking them to AI. GEO helps make sure you’re part of the answer.

Is GEO replacing SEO?

No, not at all.

Right now, most business opportunities still come from traditional SEO. Google is still where the majority of search traffic happens. But GEO is what’s next, and it should absolutely be on every marketer’s radar.

At Bloom, we don’t see SEO and GEO as competing, we see them as complementary. Both are about visibility, authority, and discoverability, just tailored to different environments.

We’ve evolved our SEO offering to include GEO because the future of search isn’t one or the other. It’s both.

How long does it take to see results in GEO?

GEO is a long-term play, much like traditional SEO. Some quick wins can happen through content optimization and schema updates, but building entity authority and consistent citations can take months. That said, starting now positions you ahead of the curve before these platforms become fully mainstream.

SEO for Google’s AI overviews & AI Mode

A few years ago, organic rankings were simply buried under paid ads. Then came structured snippets, summarizing key answers directly on the SERP and reducing the need to click. Now, in the latest evolution of search, AI Overviews are taking over, pushing traditional results even further down and making organic traffic harder to earn.

This shift means one thing: being cited in AI-generated answers is now just as important as ranking.

Google’s AI Mode (already rolling out in select countries) takes this even further. It’s predictive, conversational, and increasingly influential. When your brand is mentioned inside an AI Overview, you gain more than just potential traffic: you gain awareness, authority, and consideration, even before someone visits your site.

AI-powered discovery on Google even goes beyond text: tools like Google’s Sales Assistant and Google Lens now surface product details, comparisons, and recommendations directly in the results, often without users ever clicking through to a website.

Google itself says that GEO is essentially SEO, and we agree. There’s no magic switch, just smart strategy rooted in search fundamentals. In this new ecosystem, SEO isn’t just about ranking; it’s about being embedded in the AI-generated experience — and as SEO experts, Bloom can help.

SEO for ChatGPT, Perplexity, Gemini and Other LLMs

In a matter of months, large language models like ChatGPT, Gemini, Claude, and Perplexity have become go-to tools for discovery. People of all generations use them, but Gen Z especially leans on LLMs to search, explore, compare, and even make purchase decisions.

We’re still uncovering how these models rank and retrieve content, but early patterns are clear: LLMs cite lower-ranking pages up to 90% of the time, often pulling content from page 2 and beyond, or from years-old threads, niche blog posts, and platforms like Reddit and Quora. They don’t just rely on top-ranking SEO content. They reference what’s structured, clear, and publicly available.

LLMs are trained on massive datasets scraped from the open web, and they pull from trusted, high-authority sources to build answers. That means:

Your site must be technically sound: well-structured, indexable, and easily crawlable.
Your brand needs to exist in the right ecosystems, not just rank high on Google.
Your content must be optimized for clarity, context, and credibility.
Your digital footprint should include reputable citations, entity strength, and content formats LLMs can easily parse.

In short, the same principles that help humans navigate your site also help AI understand, trust, and surface your brand, and we make sure you’re ready for both.

Generative Engine Optimization Services

GEO isn’t a standalone service at Bloom — it’s built into how we do SEO. As search behavior evolves, we’ve expanded our approach to ensure your brand stays visible not just on Google, but across AI-powered platforms like ChatGPT, Perplexity, Gemini, and Google SGE.

Every mandate begins with a GEO-informed SEO audit, where we assess your AI-readiness, from how your content is structured, to how your brand is recognized and referenced across the web. From there, we develop a strategy to help you show up and stand out in the answers generative engines are already delivering.

01. GEO Audit

Our AI Readiness assessment plan analyzes your brand’s current visibility across generative engines like ChatGPT, Perplexity, and Gemini. We evaluate your content structure, citations, technical signals, and brand presence and identify what’s helping (or hurting) your chances of being referenced.

02. Entity Building & Brand Mention

We help solidify your brand as a recognizable entity in the eyes of LLMs by increasing authoritative mentions across trusted publications, databases, and directories. Think of it as modern link-building, with a focus on visibility over vanity metrics.

03. Structured Data Setup

From schema markup to LLMs.txt files, we ensure your site sends clear, machine-readable signals that help AI engines interpret your content, especially product data, reviews, and company information.

04. Content Strategy & Production

We develop a content roadmap focused on topical authority, semantic depth, and clarity, producing assets that are not only search-optimized but also built to inform and be quoted by AI tools.

05. On-Page Optimization

Just like in traditional SEO, we optimize your headlines, meta tags, internal linking, and content structure. We craft pages that clearly answer questions, surface key facts, and highlight brand expertise in a format that’s easily digestible by AI models.

06. GEO Reporting and Dashboards

We track what matters: search traffic, citation frequency, content performance, and brand mentions across traditional and generative platforms. Custom dashboards help you monitor impact and identify new opportunities as the landscape evolves.

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Generative Engine Optimization (GEO) or SEO for AI

Our Canadian GEO agency optimizes your brand’s digital presence for AI-powered search engines and chat assistants like ChatGPT, Perplexity, Gemini, and Claude.